Advertising for Australia Day
Australia Day is more than just a public holiday. Whether you’re in the city, on the coast or in a regional area, there are lots ways to celebrate everything that’s great about being Australian. A successful Australia Day advertising campaign is all about effective targeting. Whether you’re promoting a big Aussie beer brand, or reminding shoppers to love their lamb, Gourmet Ads provides the ideal platform to direct your products toward specific target audiences.
Promoting the best barbecue for your Australia Day lamb recipe, the perfect ripe berry for pavlova, or 10% off a ferry trip on Sydney Harbor is easy with Gourmet Ads. We can provide an advertising solution to help you reach the grocery shopper planning their family gathering, or the local couple looking for an exciting day out on the water. Focusing your campaign around the true sentiment of Australia day – food, family and friends – helps endear shoppers to your brand, keeping your products top of mind at purchase time.Popular campaign ideas include using regular display advertising, expandable creative, interstitials, video and rich media. Each of these placement types can support high-performing campaigns including competitions and coupon downloads for product purchases.
It’s never too early to book your Australia Day advertising. To secure your campaign with Gourmet Ads, contact us at rtb@gourmetads.com with your campaign requirements.
Benjamin Christie is the Founder and President of Gourmet Ads, a food advertising network which helps brands reach the grocery buyer online through premium and high visibility ad solutions on a CPM basis. Benjamin created the world’s first dedicated Private Ad Exchange for food and recipe websites. Contact Benjamin Christie or Connect via Linkedin.
Published
11 January 2016
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Tags
anzac, Australia, australia day, beer, beer advertising, lamb
